BRANDED PHOTOS: YOUR SPACE
You have a spot where you work. We all do. And if you are a business owner, chances are you have put a lot of work into making that space yours. And guess what that means! It tells a big part of your story. Small things, from the photos and art you choose to have up, and bigger design elements, like color and style, all express who you are. Professional, branded photos of your workplace are powerful tools you can use to share who you are with your community. And the more your community connects the more likely they are to pay you for the magic you make.
This hold true whether you are a business owner who invites people into their space or whether you have a home office no one ever sees. Either way, here are some reasons why photos of your space will help you out!
1. Showcase Your Environment
By sharing professional photos of your work environment, you are inviting your potential customers in. When people have a sense for where you spend your days, where your product is created, they can give life to the story they have about you. The richer that story the deeper their connection to you and your brand.
2. Enhance Marketing Materials
Branded photos of your location make for attention grabbing visuals on your website, social media accounts, flyers, online advertisements, newsletters, email marketing campaigns… the list goes on. They also lend interest to these marketing materials. A good photo of your face is super important, but you don’t want every image you share to be a portrait. Having a bank of images of your space can help you share content like: a day in the life, what to expect when you work with us, how we started, and so much more.
3. Boost Social Media Engagement
Kick-ass, beautiful photos of your space can grab people’s attention on social media and get them to stick around to read your content. Not only that, but people love seeing the behind-the-scenes of businesses, it helps foster a deeper connection with your audience, which leads to more engagement, which leads to more sales.
4. Customer Experience
Using branded images of your location can help potential customers visualize themselves in your space—whether it’s coming to an office, attending an event, visiting a retail location, or even just imagining what it is you do all day. This is next-level important if you invite clients into your space. If someone is deciding whether to hire you for body work or as a coach, it helps them make the decision to see where they will be visiting you and paints a picture of what they can expect.
5. Distinguish Yourself from Competitors
Having custom, branded photos gives you an edge over people who are using generic or stock imagery. You have a vibe that sets you apart. Trying to find images that match that vibe is hard to do because you are one of a kind! It helps your story to shine when you can share your unique space.
6. Create a Visual Story
Photos tell a story. If you know me at all, you know I deeply believe this. Branded images of your workplace can help convey the narrative of your business: your culture, your mission, and what you stand for. It’s a subtle but powerful way to communicate your brand values.
7. Improve SEO
Google and other search engines love fresh, original content. By using branded photos on your website, social media, and other digital platforms, you can improve your SEO and potentially rank higher in searches.
8. Create a More Professional Image
Let’s face it, professional photos are better than what you can take with your phone. No hate here, if you are starting out and can’t afford to hire a photographer, grab that phone and make it work. But when you are able to get professional photos taken it elevates your brand. Period.
So let’s do it. Hire me and let’s take photos of your space along with all the others you need. It’s time to elevate your brand.
